The quantitative study showed a significant lack of racially derogatory words, such as “ratchet” or “ghetto,” in the tweets. This highlights a trend away from explicitly negative stereotypes linked to Blackness. Conversely, the concept of Blackness was repeatedly mentioned when discussing the need for more representation. This indicates a changing perspective on diversity, inclusiveness, and beauty in media discussions.
When seen through a sociological lens, these results indicate larger changes in cultural norms and values concerning race, gender, and representation. The lack of offensive language related to Blackness indicates an increasing awareness of the detrimental impact of racist stereotypes and a willingness to progress toward fairer and more respectful depictions and assessments of character. This is consistent with current cultural movements that aim to confront racial prejudices and advocate for social justice and inclusivity, and this is especially important as season 25 was aired post 2020 a time that sparked heavy racial conversations. Moreover, the repeated reference to Blackness in conversations about representation emphasizes the importance of visibility and representation in influencing ideas of femininity and beauty. Twitter users are promoting the idea of having more Black women on shows like The Bachelor. This is not just a way to address the exclusion of Black femininity in popular culture, but also to affirm the importance and worth of many types of beauty and femininity for women of color. Nevertheless, it is crucial to thoroughly analyze the consequences of this discussion. Although the lack of explicitly negative language is a significant change, the inclusion of Blackness in discussions about representation may nevertheless indicate tokenization or the reduction of Black women to only their racial identity. It is essential to go beyond superficial representation to more genuine and intricate depictions that acknowledge Black women’s many experiences and identities.