In conclusion, addiction & harm in social media; public apology & cancel culture; reputation & racism remorse and inclusivity as solution are all related to cancel culture on YouTube and the public perceptions of influencers after their apology videos. People spend countless hours on their phone addicted to watching other people’s lives. Users keep track of the drama that goes on, and understand cancel culture and why it happens. Being canceled changes the reputation of that influencer, and can lead them to an apology that can vary in terms of sincerity and remorse. One way to avoid getting canceled on one’s page is through inclusivity, and creating a space that every single individual feels accepted and welcomed there.