After gathering data from the medical advertisements being analyzed from the website ispot.tv, which is essentially a database that is utilized as a location consisting of the containment of medical advertisements from the past 5 years, organized by different illness categories. Access to this database allows proper access to content that is critical to the investigation of the patterns present within these advertisements, and how they interpret the portrayal of happiness, and the specific age that is looked at as being the targeted audience represented in the advertisement. I am ultimately looking to prove how the portrayal of happiness of the specific characters in medical advertisements, are intended to influence the market that is being represented in the advertisement. By evoking happiness, pharmaceutical ads use a persuasive tool to influence consumers by creating a sense of trust and commitment to the product. (Unruly 2019). The advertisements looks to convince their audience that happiness can be attained through the use of the drug marketed in the advertisement, as well as better the mental and physical health in their lives as a whole.
Flourish Chart displays the amount of times happiness language was mentioned differently in the medical advertisements