It's not the Taste, It's the Texture
Results & Discussion

Results & Discussion

The three emerging themes in both qualitative and quantitative analysis for the Youtube videos are regional differences in traveler behavior, cultural significance, and cultural sensitivity of the video bloggers.

Overall, people seem to be more receptive to the idea of eating insects for protein, after initial hesitancy to eat the insect. After eating insects, people tend to find them tasty or at least a viable food source. Not all travel vloggers had initial positive reactions, unless they had already eaten insects in the past. A few of the travel video bloggers indicated  that they would eat insects in the future, but majority stated they would if it was the only option. Also notable is the people that are not shown eating insects or refuse to eat insects but still include eating insects or titles similar in their Youtube video title possibly for clickbait purposes.